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About UPSCALE

A hospitality management company built on technology.

UPSCALE is part of PT Arthavara Skala Kria. We manage hotels and their distribution across Indonesia, and we build the systems that make that work repeatable.

A note from the founder

Owners should not have to choose between a hotel operator and a software vendor.

I started UPSCALE because most hotels I saw were stuck with one or the other. The operator could run the property but worked from spreadsheets. The software vendor sold a tool and left the owner to figure out how to use it.

We do both jobs. The people who set your rates and talk to your guests sit next to the people who build and connect the systems. What breaks on a live property gets fixed in the tools, and what the tools can do changes how we run the property.

You keep the asset, the accounts and the upside. We are accountable for the numbers.

AninFounder, UPSCALE
Two teams, one loop

Operations and Technology feed each other.

Operations

The work of running a hotel well, day after day.

  • ✓Revenue strategy and pricingRate decisions by date, segment and channel.
  • ✓SOPs and staff trainingStandards written down and taught to each department.
  • ✓Guest experience and reviewsService recovery, replies and feedback loops.
  • ✓Monthly reporting to ownersRevPAR, GOP and pace against the plan.
What Operations gives Technology

Real problems from live properties: the manual task that takes a morning, the rate rule that fails on holidays, the report an owner keeps asking for.

OperationsTechnology

Technology turns each one into a rule, an automation or a dashboard.

How we work

Three principles, in practice.

01

Data before opinion

Decisions on pricing, channels and spend trace back to numbers.

In practice
  • →Every rate change has a written reason tied to pace, comp set or demand.
  • →Channel and spend changes are tested against a baseline before we scale them.
  • →Owners see the same numbers we use.
02

Owner-aligned

You own the asset and the upside. We report against the same KPIs you do.

In practice
  • →Channel, booking engine and system accounts stay in your name.
  • →Monthly review against the plan agreed at the start.
  • →Each model has a clear scope, so you know what we run and what you run.
03

Systems that last

We document and automate, so results do not depend on one person.

In practice
  • →SOPs and rate rules are written down and shared with your team.
  • →Repeated tasks are automated and monitored.
  • →Handover is documented, so the work can continue without us.
Where we operate

Properties across Java and Sumatra.

The cities below are where our case studies come from.

  • YogyakartaHomestay, boutique hotel, villa
  • MagelangCottage
  • BandungServiced apartment
  • PalembangBusiness hotel
See the case studies →
PalembangBandungMagelangYogyakarta
Run hotels with better tools.

We hire for revenue, distribution and client success. See the roles that are open.

View careers →