Hotel SEO Glossary
Every important Hotel SEO term explained.
A
A/B testing
A method of comparing two versions of a webpage or marketing element to determine which performs better.
Accessibility
Ensuring a website is usable by people with disabilities.
Analytics
The process of collecting and analyzing data about website traffic and user behavior.
Alt text
Descriptive text that is associated with an image, used by screen readers and for SEO purposes.
B
Backlink
A hyperlink from one website to another.
Bounce rate
The percentage of visitors who leave a website after viewing only one page.
Breadcrumb navigation
A hierarchical trail of links that shows the user's current position on a website.
C
Canonical URL
The preferred URL for a page, used to prevent duplicate content issues.
Click-through rate (CTR)
The number of clicks on a link divided by the number of times the link is displayed.
Content marketing
Creating and sharing valuable, relevant, and consistent content to attract and retain customers.
Conversion rate
The percentage of website visitors who complete a desired action, such as making a booking..
Crawl budget
The amount of time a search engine's crawler spends on a website.
D
Duplicate content
Identical or nearly identical content appearing on multiple pages.
Domain authority
A metric that measures a website's overall authority and relevance.
E
Duplicate content
Identical or nearly identical content appearing on multiple pages.
Domain authority
A metric that measures a website's overall authority and relevance.
H
Header tags
HTML tags that define the structure and importance of content on a page (e.g., H1, H2, H3).
Hotel meta description
A brief summary of a hotel's page, used in search engine results.
Hotel SEO
The process of optimizing a hotel's website and online presence for search engines.
I
Image optimization
Optimizing images for size, file format, and alt text to improve loading speed and search engine visibility.
Internal link
A hyperlink to a page on the same website.
K
Keyword
A word or phrase that people search for on a search engine.
Keyword Research
Keyword research is the process of identifying the specific words and phrases that potential customers are using to search for products or services online
L
Landing page
A single-page website designed to capture visitor information or encourage a specific action.
Link building
The process of acquiring high-quality backlinks to a website.
M
Mobile-first indexing
Google's approach to indexing websites primarily based on their mobile versions.
Meta description
A brief summary of a webpage, used in search engine results.
Meta title
The title of a webpage, used in search engine results.
O
On-page SEO
Optimizing the content and structure of a webpage for search engines.
Organic search
Search results that appear naturally based on relevance and authority, rather than paid advertising.
P
Page speed
The time it takes for a webpage to load.
Pay-per-click (PPC)
A type of advertising where advertisers pay for each click on their ad.
Permalinks
Permanent URLs for individual pages.
R
Robots.txt
A file that instructs search engine crawlers which pages to index and which to avoid.
S
Schema markup
Structured data that helps search engines understand the content of a webpage.
Search engine optimization (SEO)
The process of improving a website's visibility in search engine results.
Site speed
The overall speed of a website.
Structured data
Code that provides information about a webpage's content, making it easier for search engines to understand.
U
User experience (UX)
The overall experience a user has when interacting with a website or app.
User Interface (UI)
The visual elements of a user interface, including the layout, colors, fonts, and images.
W
Website audit
A comprehensive evaluation of a website's performance and optimization opportunities.
White hat SEO
SEO techniques that comply with search engine guidelines.
World Wide Web (WWW)
A global network of interconnected computers that allows users to access and share information.
This Hotel SEO Glossary page is regularly updated. For a more detailed explanation of each term, click on it to open its individual page.