Emerald Apartel

Revenue Increased by 14% Within 1 Month

Hotel implemented the framework throughout operations. Month by month, revenue keeps increasing.

Emerald Apartel achieved a 14% revenue increase within 30 days through a comprehensive digital transformation and operational optimization strategy. By implementing a strategic six-pillar approach encompassing technology infrastructure, visual merchandising, dynamic pricing, distribution optimization, local search visibility, and operational excellence, the property rapidly accelerated revenue growth in a competitive market.

Result: 14% revenue increase within 30 days

Supporting Metrics:

  • Average Daily Rate (ADR): Increased 12% during peak demand periods
  • Occupancy Rate: Improved 8% during shoulder periods
  • Revenue Per Available Room (RevPAR): Overall improvement of 14%
  • Guest Satisfaction Score: Improved from 3.7 to 4.2 stars
  • OTA Search Visibility: Average ranking improvement of 8 positions
What we did
  • Implemented new PMS
  • Took a new hotel and room pictures
  • Created new pricing strategy and rate plan
  • Rewrote everything on OTA
  • Optimised Local SEO
  • Optimised SOPs for operations
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